It's pink to make sure we don't use it as regular table salt and blends better with meat. Pink Curing Salt is used as a preservative when making charcuterie to slow bacterial and fungal growth and to preserve a good natural pink colour. It is sold under several names including Prague powder #1. Pink Curing Salt is excellent for use when making sausages, brining meats such as ham or turkey, or when smoking meats such as bacon or pastrami. Use 4oz.to 100 lbs of meat to impart 156ppm sodium nitrite. Cannot be used as a substitute for table salt or sea salt.